Just when you thought the fashion industry couldn’t get any weirder, one retailer just set a new standard. Japanese retailer BEAMS COUTURE collaborated with Ziploc (that’s right, the plastic baggie company) to repurpose plastic bags into several wearable fashion items.
Some of the products include a backpack, a visor and an umbrella.
Don’t believe me? Here’s what they look like on a model:
BEAMS has collaborated with Ziplock on a line of accessories https://t.co/GiUDuYwjvv pic.twitter.com/ORIZThU6jz
— Spoon & Tamago (@Johnny_suputama) August 15, 2018
For a look at all the products, check them out here:
This collaboration with Ziploc is intended to recycle old products and recreate them into something new and beautiful. I really do commend them for their efforts and I think it’s a really cool idea. No other fashion retailer has done anything else like it.
Transparent accessories have been on the rise for the past year or so, but these creative pieces are taking it to a whole other level, even if it does seem a bit bizarre.
Their attention to detail and recreation of the products is pretty astounding, considering no one would ever think to turn a plastic bag that used to hold my lunch sandwich into an apron. However I can’t help but be distracted by the fact that the brand is almost treating Ziploc’s products like a long-forgotten thing from the past.
These designs also makes me question how good the quality of the products are. Can a Ziploc really be durable as a backpack? Plus, how would the material feel on your body? Would the static ruin your hair if you wore the hat? Does the apron or backpack cling to your clothes? And can the bags really support the weight of actual products rather than my frozen chicken from the freezer?
I will say, the hand bag and the purse (if that’s what you want to call it), are actually quite cute. I would use them for a lunch bag for sure!
All in all, would I ever wear anything made out of Ziploc bag products? Probably not because the plastic look just isn’t my style. However I think the idea of recycling old products into something new is progressive in the right direction for waste management.
Featured image via Atikh Bana on Unsplash
